Your website and member portal are excellent. What they're missing is someone standing at the door 24/7 — answering families, booking club tours, and following up the moment an enquiry comes in. Meet Lily, an AI concierge layer that sits on top of what you've already built. No rebuild. No migration.
A generic gym chat widget hands out information and hopes. Lily is trained on Next Gen Doncaster — and her whole job is to turn an enquiry into a booked tour, even when reception is asleep.
Reads from an FAQ, then stops
Helpful first, then books the tour
One half a prospect can see and feel. The other half runs quietly in the background, plugging the leaks that drain a premium club every single month.
The first impression that makes Next Gen feel as premium online as it does in person. Prospects can type, talk, or meet a real video concierge — and walk away already booked.
The quiet engine: speed-to-lead, no-show rescue, churn radar, failed-payment recovery, re-enrolment chasers. Members never notice them — but you feel them in retention and revenue.
It sits on your current site and turns visitors into tours — automatically, in your voice.
"Do you have Learn-to-Swim for my 5yo, and a gym for me?" — at 9:40pm, on a Sunday, whenever.
She handles every service in the one chat, warmly and on-brand — then invites them in for a no-obligation tour.
Name, phone, email & what they want — captured and sent to your team instantly, ready for a warm welcome.
These are the fixes most clubs haven't put in place yet. Each one is a small leak. Added up across a year, they're a membership team's worth of revenue — recovered on autopilot.
An AI voice agent for (03) 9843 8888 that answers overflow and after-hours calls — books tours and captures enquiries instead of dropping them to voicemail.
An auto-responder for your social DMs that replies in seconds, answers the question, and pushes warm enquiries toward a tour — not a "seen" with no reply.
Every "Enquire Now" form gets an instant, personal response. The club that replies first wins the family — and right now that's rarely the one that replies in five minutes.
Reminders that cut no-shows, plus an automatic post-tour follow-up for anyone who visited but didn't join that day — the single highest-intent group you have.
Using your portal's check-in data: if a member hasn't visited in 2–3 weeks, Lily reaches out warmly before they drift — the early sign of a cancellation, caught early.
When someone moves to cancel, offer a freeze or pause instead — a paused member comes back; a cancelled one is gone. Saves are pure recovered revenue.
Polite, automatic dunning when a direct debit fails — recovers memberships that would otherwise lapse simply because a card expired, with no one chasing.
Automates your Next Step Program — nudging new members to book their PT consult, InBody scan and first classes through the critical 90-day window where most churn happens.
Swim-school and kids-tennis families get a gentle, well-timed re-enrolment nudge before each term — so spots (and revenue) carry over instead of quietly emptying.
Smart, well-timed nudges to the right members for personal training and class packs — extra revenue from people who already love the club.
When someone drops a reformer or prime class, the waitlist is filled automatically — full classes, happier members, no manual phone tag for the team.
Happy members get steered to Google; anyone unhappy reaches you privately first. Your rating climbs — the first thing every prospective family checks.
Start with webchat on your current site, then switch on voice, the after-hours phone agent, or a live video concierge whenever you're ready.
You don't need a flood of new business for this to pay for itself many times over. You need the leaks closed.
A tailored proposal — scope and investment — follows our call. No pricing games, no surprises.
We've built a working concierge for Next Gen Doncaster. Chat with Lily, ask about a family with mixed needs, and watch her book a tour — right now, in your brand.
Open the live demo above to feel it for yourself — then book a 15-minute call with Heng. We'll walk through which leaks to close first and what a rollout looks like for Next Gen Doncaster.
